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Bruno Pogačnik, The Magic is gone (But the Filth is still there), 1/12/2011 - 07/02/2012

Lauba is proud to present Bruno Pogačnik’s first solo exhibition. The site-specific installation, The Magic is gone (But the Filth is still there) which was created especially for Lauba, unifies the artist's ambitions and aspirations that have piled up over the last three years.

Bruno Pogačnik has always created art outside the traditional concept of the media. For years, the public followed him primarily through his work as a street artist. He has been working on the streets of various European and American cities and mostly, of course, in his hometown Zagreb. He was recognized under various pseudonyms and tags; in his ten years long career the two most famous ones were certainly Filjio and Puma 34. Some might be sad to see this king of street art leave the streets, wondering whether he had sold out to galleries and why is he exhibiting works that were not created exclusively for the street– and that is, of course, a completely wrong view of his work. However, what remains constant about Bruno Pogačnik’s work is that he is an artist who constantly transforms himself and finds new ways of making art, in accordance with time and space he lives in.

The less known fact is that at the time when passers-by were getting to know him through his works placed all over the city and art historians only perceived him as a phenomenal street artist, this man was creating a parallel world of studio works. It is also less known that at the time Bruno Pogačnik first studied at the School of Design, Faculty of Architecture in Zagreb and then also painting at the Academy of Fine Arts in Zagreb, and he graduated from both institutions in time.

After years of following the work of this young artist and participating in the production of the same, Lauba is proud to be the first to present his solo studio exhibition under his own name. The site-specific installation The Magic is gone (But the Filth is still there), made for Lauba, summarizes the street experiences as well as other experiences Bruno Pogačnik has had over the last three years. The feeling for space he intervenes in, in this specific case – the space of Lauba, and for the present moment he works in, are still the key clues for the interpretation of the artist’s work.

He is still dealing with communication with his audience – the audience that has been significantly big so far, which he always provided with the most various inputs. There are still the protagonists of his personal world of Luddism: creatures with eyes, ears, legs, expressions, gestures…Hybrid organisms in the world of DIY machines which seemingly do not offer any logical relations or information. The observer is the only one who can give them some kind of meaning and the audience has to learn to read and communicate: for some, these are piles of junk, for others they are the tools for saving the world. It is thus no coincidence that the artist does not limit himself in terms of materials and information; he devours them from every source available, while it’s still not too late. Those are the images of our time – in vibration, as well as in consumption they offer. This is a new and quality manufacturing process in which the artist is the collector of information, and real production and interpretation happen only in the exchange of meaning with the observer (or listener). Observer is a responsible individual, and artist is a cyber shaman who disturbs minds with his post-apocalyptic images. He only announces survival to the chosen ones who use special skills, like reading his visual codes. Somewhat elitist, yes, but only the chosen ones survive, don’t they? There is no fear of a global apocalypse like the one from the American movies. Everyday life is much worse, in which an individual goes through a personal apocalypse every once in a while, and due to “normality” he or she constantly neglects or hides it. And marches on. The unexpected moment in Bruno’s work encourages people to change pace, shakes them up to think about the day, like a random event can change one’s life.

Vanja Žanko



Bruno Pogačnik was born in Zagreb in 1981. He graduated from two faculties: the School of Design at the Faculty of Architecture in Zagreb and the Academy of Fine Arts in Zagreb, Department of Painting, in the class of Prof. Duje Jurić. Since 2004 he has been making illegal installations on the streets of Zagreb, Rijeka, Split, Dubrovnik, Ljubljana, Postojna, Graz, Vienna, Venice, Heilbronn, Lille, Luxembourg and other cities. In 2009 he founded the first Croatian street zine Zagrebstreetzine. In his apartment he organized Zagrebstreetzine Gallery, which hosted numerous artists. He has participated at many exhibitions: Non-permanent Exhibition of the Filip Trade Collection, Lauba, Zagreb, Croatia (2011), Mogag Galerie, Tokyo, Japan (2011), 5 Portrait Positions 2, Luxembourg (2010), T-HT@MSU, Zagreb, Croatia (2010), 45th Zagreb Salon, Croatian Association of Artists, Zagreb (2010), Stereo Exhibition, Nova Gorica, Slovenia (2009), Finalists, Labin City Gallery, Croatia (2009), Studio 34, Student Centre Gallery, Zagreb (2009), Why So Serious, Motovun Film Festival, Croatia (2009) and many others. His work was published in magazines Zarez, Kontejner, Pendrek, Komikaze, in the publication of comic books C’est Bon Cultur Anthology 1, books Graffiti World by Nicholas Ganz, 500ml by Gautier Jourdain and Comics published by Turbo Comix, Beautiful Decay Artist Book (as DS SNIWT with Oko and Damir Žižić) and numerous other self-published zines. In 2009 he made the artist book Data Book of Hydrocarbons. Lives and works in Zagreb, Croatia.

As always, together with the exhibition Lauba also organizes an accompanying program which includes the artist himself, curator and a collaborator of the artist's choice. Collaboration is carried out in such a way that he or she makes their own project, inspired by the artist's exhibition, which then functions as a counterpart to the exhibition itself. Thus, Marko Pogačar wrote a poem for each of Zlatan Vehabović's paintings and gave a poetry reading. Bruno Pogačnik chose Igor Kuduz, his longtime friend and colleague, to present his project Photo-Journal.

Thursday, December 1 at 20:00 h
Artist Talk, moderated by Vanja Žanko, at the exhibition opening. After exhibition party from 21:00 h accompanied by music of Symbolone.

Saturday, December 3 at 15:00 h
Family Weekend, free workshop for children in which we will introduce Bruno Pogačnik's work to the youngest ones (5 to 12 years of age)

Tuesday, December 20 at 21:00 h
Igor Kuduz
's presentation Photo-spam / Created Accidentally. Distributed Intentionally.



Curator: Vanja Žanko
Assistant to the Curator: Mihaela Ćuk
Text Author: Vanja Žanko
Photo Documentation: Damir Žižić
Production: Lauba
Visual Identity: Bruno Pogačnik
PR: Vanja Žanko
Translation: Zana Šaškin
Proofreading: Susan Jakopec (Eng), Jelena Graovac (Cro)
Technical Team: Jure Strunje, Ivan Kovač, Dominik Kovač, Marko Stanić
Thanks to: Dinko Žele, Dino Barac, Tin Rajković, Artu Ditu, Krešimir Saili, Jelena Perić
Media Sponsor: Plan B,