Lauba is the house for people and art which produces contemporary, cultural, urban contents.
House for People and Art
Lauba is a unique hybrid space of coexistence between the business activities of Lauba – House for People and Art and the artistic activities of the Lauba Association. There is also a restaurant in the entrance, a logical meeting place for both activities. Lauba is alive from morning to evening, combining different forms of business, different lifestyles and work rhythms. That is why we named it the House for People and Art.
What is the meaning of “Lauba”?
What is Lauba, you wonder… A completely personal word for a completely personal space.
Lauba is the local name for the circular tree line used in Vrbovec, and probably derives from the German word “laub” which means leaves.
The circular tree-lined avenue with canopies barely touching has become a place of play as well as competition. To climb those canopies and conquer the whole of Lauba without touching the ground, it was a sacred goal. When they conquered him, a new impossible mission was set – to make the whole circle as fast as possible, with as few cuts as possible.
Lauba was and remains a term for initiation through play. Now Lauba is a place for experience, learning, fun and social interaction. Come let us tell you the story of contemporary art in our own way.
With its opening, Lauba combined the private art collection and actual art production. Artists of the younger and middle generation, who were systematically redeemed by Lauba, finally got their stage in the city.
The beginnings of Lauba date back to 1910 when it was designed by the construction company Emil Eisner and Adolf Ehrlich. At that time, she served as a horse riding arena within the military complex of the Austro-Hungarian army, and later became the textile factory of the Zagreb Textile Combine, which operated until 2008.
These days Lauba is the only well-preserved building from the military complex. Since it is a protected cultural monument, it has been adapted in such a way that valuable historical features have been preserved. The space is a reflection of the contrast of its own purposes: the compact cube is intended for business activities that take place within Lauba, while flexible free space is used for various cultural activities (exhibitions, performances, screenings, etc.).
The story of the building as it is today began after an architectural open call held in March 2007, in which a project was selected to be signed by an architectural trio led by Alenka Gačić-Pojatina, in collaboration with Branka Petković and Ana Krstulović. Morana Vlahović later took over the interior design.